31st December 1949:
White Star name disappears

lowering-flagAfter 31st December 1949 the name “White Star” disappeared from use. The two surviving White Star ships, Britannic and Georgic, would con­tinue in White Star livery and fly the White Star burgee with Cunard’s house flag until the end of their careers, although the Cunard flag would now fly above the White Star burgee. Cunard-White Star, Ltd. continued for a while as a corporate identity, “largely as an investment company”.

Following the merger of the two companies, the convention had been that Cunard ships flew the Cunard flag above the White Star flag, and on White Star ships the opposite was flown. The attached photo shows the two flags being lowered for the last time on Aquitania, when she finished service.